Let’s Make Some Business
Resolutions
It’s a new year.
It’s a time for new beginnings.
It’s a time for you to take your business to new heights. Here’s how.
We always make resolutions for ourselves. We resolve to lose weight, to start
exercising, to eat less, etc. Let’s make
some resolutions for our businesses.
Here’s a checklist to help you get started…
This year, I resolve to:
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Calculate what I need to charge for a double
digit net profit and raise prices.
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Read a new, business related book each month.
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Set goals for the company and share them with
the team.
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Get on top of my financial statements each
month.
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Identify my key performance indicators and spend
one afternoon each week analyzing them.
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Wrap my white trucks in a bold design.
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Join the Service Roundtable and concentrate your
purchases from the 100+ Roundtable Rewards partners to more than pay for your
membership with cash rebates.
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Hire for attitude and train for skills.
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Get out of the truck and stay out.
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Create and document processes for the business.
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Improve the weekly service/training meetings.
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Train more frequently.
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Leave something behind on every service call
(e.g., magnets, jar openers, valve tags, etc.)
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Focus on building your brand.
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Update your company’s Google Plus page.
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Attend a training/development event each
quarter.
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Attend the brand new Service World Expo in Las
Vegas, October 26-28.
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Join a service/civic club.
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Start an affinity marketing program.
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Find something to be thankful for at the end of
every business day.
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Mail or email your customers a quarterly
newsletter.
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Review and enhance your service agreement
program.
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Offer one new product each quarter.
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Hold one employee appreciate event each quarter.
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Enter the company into one or more contests.
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Get involved with social media for the business.
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Learn something new every week.
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Use a marketing calendar.
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Pay as much attention to your field service
team’s grooming as you do to your trucks.
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Each quarter call the owner of a service
business in a different industry and buy lunch to talk about business.
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Get involved with your local trade association.
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Read one trade magazine a week.
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Create a YouTube video for the company each
month (it doesn’t have to be perfect).
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Create a unique selling proposition.
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Complement someone on your team every day.
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Consider joining the Service Nation Alliance
best practices group.
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Have fun (it’s a decision).
More important than making resolutions is executing. The first week in January is the most crowded
week of the year at the gym because everyone makes New Year’s resolutions about
fitness and weight. By February, it’s
back to normal. Don’t let that happen to
you and your business. Execute. And if you need support and accountability,
consider the Service Nation Alliance. I don’t
want to make this a commercial, but the cost is about the same as a truck payment
and the returns are easily ten times that much.
